Placing Google adsense ads on your website has to be one of the easiest ways to generate income with your web site.
Google makes the process easy. Sign-up is free, they generate the ads and all you have to do is cut and paste them into your web site. But easy does not always mean simple. Designing your site for interest, finding high paying keywords and placing your ads so that they attract maximum clicks is often a challenge.
Here are a few no-nonsense tips that will help draw interest to your site and your ads while helping you get the clicks that will make you money.
1. Build content rich sites offering useful, innovative and enlightening information. Content rich sites do several things for you.
- They hold onto viewers because you offer information of interest, and the search engines will love it.
- They help establish you as an expert, therefore viewers will respect your suggestions and opinions.
- They keep viewers coming back to your site and they'll be more likely to bookmark your site and spread the word to others.
Also keep your content as original as possible. Adding lots of content that's already floating all over the net isn't as powerful as writing your own original content or content that reveals your personal insight or tricks and tips you've learned. If you use articles, write your own or have a ghost writer write them for you.
2. Research and Use Higher Paying Keywords. Develop site pages using topics that contain high paying keywords while keeping the keywords relevant to your topic.
The Overture website has a free 'keywords bid tool' that is excellent for showing you what advertisers are paying for keywords.
For example, using this tool I can see, at the time of this writing, that the keyword 'pet medication' has a maximum bid of $1.51 while the keyword 'pet name' has a maximum bid of $.11. If I were looking for informational pages to add to my pet web site, the clear choice here would be to develop a page about pet medications and optimize that page for the keyword 'pet medication'.
3. Place Your Ads In The Upper Left Hand Quarter Of Your Website. Studies show that people almost always scan your site from the top left working down. Placing a vertical skyscraper ad in that section can help increase your click through rate from 2% to as much as 30% or higher.
4. Don't Use Horizontal Banners or Ads. Google recommends that you use vertical as opposed to horizontal ads. Web surfers see lots of horizontal banners and ads and they almost instantaneously avoid them.
According to Google, wider ad formats such as the large rectangle and inline rectangle also tend to perform quite well. This is probably due to the fact that they are more "reader friendly" allowing you to read more text at a glance without having to skip a line and return to the left margin every few words.
My experience is that positioning these ads just before or just after your main content can increase your clickthrough rate substantially.
5. Avoid the Dead Zones Google research has shown that there are zones within your site that won't generate clicks. These areas are the top right of your site, the bottom right hand corner and the very bottom of the page. Ads in these areas are often ignored by viewers. Keep your ads to the upper left, and center or just above the center fold of your page.
6. Coordinate the Ad Colors to Match Your Site Theme Colors. Google Adsense offers an array of colors that you can use to display your ads. Choose the two main colors of your site and use those colors for your ad. Keep the URL link of the ad in blue since this is the link color that most viewers are use to. The idea is to blend your ads with your site content so as to not look like obvious ads. This can invite more clicks.
7. Follow the Google Adsense Program Policies To The Letter. Google keeps a close eye on how their ads are displayed and they will cancel you immediately if you break the rules, whether intentional or not. Google adsense is an excellent way to bring in some extra revenue so don't risk losing a good thing.
Author: Elizabeth McGee
Author Bio:
Online Shoe Stores Famous Brand Shoes is an Internet Shoe Store directory that helps you find shoes, compare prices and get the best deals the internet offers.
